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A growing trend in Canada shows that both consumers and businesses are increasingly favouring Canadian-based brands over U.S. competitors amid cross-border economic and geopolitical uncertainty. The real estate industry reflects this shift, as Canadian brokers and agents turn away from U.S.-based systems that don’t fully meet Canadian regulatory, cultural, and technological needs.

The piece explores why many American-based real-estate franchisors are losing appeal in Canada. These firms often design tools, training, and technology primarily for the U.S. market, leaving Canadian agents feeling underserved and misaligned—despite paying franchise fees. In contrast, Canadian companies that design their systems, leadership, and materials specifically for local needs are gaining traction, providing better support and a stronger sense of alignment with market realities.

Read the full article on: REAL ESTATE MAGAZINE